ICC Unveils 20222025 Strategy to Empower Smes Globally

ICC Unveils 20222025 Strategy to Empower Smes Globally

Under the strategic framework of the International Chamber of Commerce (ICC) World Chambers Federation (WCF) from 2022 to 2025, the focus is on women's empowerment, global market access, digital transformation, and business sustainability, aiming to enhance the business environment and development capacity of small and medium-sized enterprises (SMEs).

ICC Principles Promote Green Economy in Global Trade

ICC Principles Promote Green Economy in Global Trade

The International Chamber of Commerce's principles for sustainable trade and trade finance provide a framework for assessing the sustainability of trade, focusing on environmental and socioeconomic development. The principles aim to direct funding toward sustainable trade by clearly defining standards, reducing the risk of greenwashing, and supporting a balance between economic growth and environmental protection.

Worlds First Green Marine Ammonia Bunkering Operation Completed

Worlds First Green Marine Ammonia Bunkering Operation Completed

Envision Energy has announced the successful completion of the world's first green marine ammonia refueling operation, marking a significant milestone in the fuel's application in the shipping industry. Produced from renewable energy, green ammonia will help reduce emissions in the shipping sector and promote sustainable development. Despite facing technical and safety challenges, this innovation provides a clear direction for the future transformation of shipping.

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

Black Myth Wukong Boosts Chinas Cultural Exports and Ecommerce

Black Myth Wukong Boosts Chinas Cultural Exports and Ecommerce

The global success of "Black Myth: Wukong" is not only a gaming event but also an opportunity for cross-border e-commerce. Sellers need to be aware of infringement risks and grasp the new paradigm of cultural going global. By improving professional skills and compliance awareness, they can seize opportunities and achieve sustainable development. This game also provides new ideas and paradigms for the Chinese game industry to "go global." Its success is expected to promote the emergence of more high-quality, AAA domestic games.